As Duckhorn Wine Company's senior vice president of sales and strategy, Pete Przybylinski is responsible for the company's market development, while overseeing a responsive, quality-driven sales program in partnership with key distributors. Working alongside president Alex Ryan, Pete is involved in all aspects of strategic planning for Duckhorn Wine Company.
While earning his business degree at the University of Georgia, Pete put himself through school working in the hospitality industry. During this period, he began developing his passion for wine, tasting an array of bottlings with a friend who worked at a local wine shop. After earning his degree in 1990, Pete spent several years in Aspen where he worked as a wine buyer, before moving to California in 1993. Once in California, Pete immersed himself in the Napa Valley wine scene while working as the general manager of a respected St. Helena restaurant.
In 1995, Pete joined Duckhorn Wine Company as its California sales manager, and in 1999 he was promoted to national sales manager. Pete quickly made himself indispensable, implementing a modern sales structure, and establishing a top performing national sales team. In 2000, he was named director of sales, and the following year was promoted to vice president of sales. During his tenure, Pete has helped to launch both the Paraduxx and Goldeneye brands, while maintaining Duckhorn Vineyards' reputation as a dynamic leader in the wine world.
Pete has been responsible for developing the company's sales divisions to work seamlessly with marketing to ensure consistency and quality throughout the portfolio. To reinforce the unique character and integrity of each winery, he created dedicated brand manager positions for Duckhorn Vineyards, Paraduxx and Goldeneye. In addition, Pete works in coordination with the viticulture and production teams to implement long-term planning decisions that reflect the company's commitment to quality and excellence.
According to company founder and CEO, Dan Duckhorn, "Pete understands that we have built our reputation on the quality of our wines and the quality of our service. He has an ability to listen to employees, customers and consumers. That personal connection helps him to understand and deliver what they want, and what they love."